Customers will see this as the from address also known as the SMS Sender ID.
This can be set to a mobile number starting with 614 or company name.
Requirements:
- Max 11 characters
- No spaces.
- Not include restricted terms like “Verify”, “Alert”, “Banking”, “Notice”, “Important”, etc.
- Not be misleading or offensive
- Match your business name, trading name, domain, or a clear abbreviation
All alphanumeric sender IDs must be registered with ACMA. We help with these process.
If a sender ID isn’t registered:
- Your message will still be delivered
- But it will appear on customers phones as “Unverified”
This is part of the government’s push to reduce SMS scams and increase trust in genuine business messages.
ACMA’s full list of restricted terms can be viewed here: https://www.acma.gov.au/restricted-terms-sender-ids
Updated: 29 January 2026